• OFFICIAL TOURISM TRADE JOURNAL OF THE SOUTHERN AFRICA TOURISM SERVICES ASSOCIATION
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    Advertising

     

    Advertising rates 2009


    Casual Rate 2009 – 1 Issue (per issue):


    Format Size Rate (Casual) Reach
    DPS (Double Page Spread) 380 x 260mm R26 280.00 R2.92
    FP (Full Page) 170 x 260mm R14 600.00 R1.62
    1/2 (Half Page) 170 x 130mm R7 300.00 R0.81
    1/4 (Quarter Page) 83 x130mm R3 650.00 R0.40

    Note:

    • Rate is based on the print run of issue 1 of 2008
    • The "Reach" reflects the rate divided by the print run (9 000). This is important as advertisers need to justify their ad spend against comparative methods of reaching their target market, such as direct mailing, which would cost on average R3.50 per unit in postage fees alone (local SA).
    • SATSA members qualify for a 20% discount off the published casual rate – so join SATSA and receive other benefits as well.
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    Contract Rates 2009 - 2 issues (per issue):

    Format Size 2 Issues
    DPS 380 x 260mm R21 287
    FP 170 x 260mm R11 826
    1/2 170 x 130mm R5 913
    1/4 83 x 130mm R2 956

    Note:

    • Rates are quoted in South African Rands (ZAR) and are per issue.
    • Rates exclude VAT.
    • Rates include agency / media agency commission at 16.5%.
    • Upfront (C.O.D) payments qualify for a 10% discount off the published contract rate.
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    Insert Rate (per issue):

    R984 per 1000 inserts (excl VAT). Printed material to be supplied. Maximum 4x A4 pages. Insertion by category can be accommodated – refer category breakdown

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    Design & production charges

    Advertisers who need concept, layout, design, digital photography, stock images (large portfolio of original wildlife images), copy writing or illustration may have their advertisements designed and originated by Digital Africa Productions at the following competitive charges:
    Customers will own all rights to their ad material following payment, which can be used / adjusted for use in other publications as well.
    Revisions of existing material (digital files supplied or on hand) will be charged on the basis of work done by a ratio not exceeding the cost of new advertisement production.

    Format Price
    DPS R1500.00
    FP R1000.00
    1/2 R800.00
    1/4 R600.00

    Prices include copy writing, design, origination and digital proofs sent via e-mail. Hard copy colour laser / Best Proofs sent via courier will incur additional costs.
    Best Proofs: A4 = R120, A3 = R220
    Digital Photography: On application
    Stock Images: R300 (usage limited to advertisement only)
    Illustration: On application
    PRICES EXCLUDE VAT

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    Technical Specifications

    Trim Size: A4 (210 x 297mm) Ad material to be supplied in PDF file format at 300dpi resolution and either e-mailed to production@tourismtattler.co.za or copied to a CD and snail-mailed to the address indicated under Contact Us
    For advertisement sizes refer to Advertising Rates above.

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    Enquiries 

    If you have a specific enquiry or advertising requirement, please contact the Publisher on:

    Tel: +27 (0)31 572 2348
    Fax: +27 (0)86 651 5080
    Email: info@tourismtattler.co.za

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    Bookings 

    Please download the booking form here and fax to 086 651 5080.

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