• OFFICIAL TOURISM TRADE JOURNAL OF THE SOUTHERN AFRICA TOURISM SERVICES ASSOCIATION
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    Circulation

    The Tourism Tattler has grown from a 20 page in-house journal distributed to 896 SATSA members only in 2004 (issue 1 of 2004) to 60 pages, a print run of 9000 copies and a mailing distribution of 8 262 tourism trade stake holders (issue 3 of 2007).

    ABC Certified
    The distribution figures for the Tourism Tattler are certified by the Audit Bureau of Circulations on a quarterly basis.

    The following graph depicts the geographical breakdown:


    International
    distribution includes Australia, Belgium, China, Denmark, France, Germany, India, Italy, Japan, Mauritius, Netherlands, Seychelles, Singapore, Thailand, UAE, UK, USA and Vietnam.
    Africa distribution includes Kenya, Lesotho, Madagascar, Malawi, Mozambique, Tanzania, Uganda, Zambia, Zanzibar and Zimbabwe.


    The mailing for Issue 3 of 2007 is broken down as follows:

    Note that while the above graph depicts the tourism trade category breakdown for that issue, these will change dramatically as new database lists are added to the master mailing list prior to the publication of each issue.

    The above categories are further broken down as follows:

    Tourism Tattler Distribution – Category break-down – Issue 5 of 2008
    Accommodation/ Business Tourism Qty Transport / Tour Operators Qty Adventure Tourism Qty Tour Broker Qty Tourism Services Qty
    B&B 771 Airline / Air Charter / Helicopter Charter 84 TeamBuilding/ArcheryAbseiling/Rock Climbing 27 Destination Mngt Co 29 Local Authority 44
    Caravan/Camping/Youth Hostel/Backpackers/Activity Camp 149 Train/Taxi/Shuttle 65 Canoeing/River Rafting/Kayaking 36 Travel Agency 229 National Authority 16
    Property Developer/Trust 14 Coach/Car/Camper Hire 58 Deep Sea/Trout/Shore/Fly Fishing 33 Tour Broker   29 Provincial / Regional Authority 21
    Country / Guest House 721 Boat Charter/ Cruise Liner 34 WaterbergElephant / Camel /Horse Riding 57   Media 70
    Hotel/Resort /Health Hydro/Spa 799 Overland Safari 34 Hiking/4x4/Quad/Mountain/Motor Biking 74     Conservation/Wildlife 113
    Business Tourism 7  Tour Guides 31  Scuba/Shark Diving/Snorkeling/Whale/Dolphin Watching 100    Resturant/Catering 24
    Lodge 895  Tour Operator 1767 Skydiving/Hanggliding / Parasailing/Paragliding 44     Tourism marketing assoc. 23
    Self Catering 613  Transport Operator 64  Scenic Flights/ Helicopter/Microlight 21    Tourism service provider 612
    Other 0    Sailing/Power Boating/Boat trips/Surfing/Watersking 42    Technology/Education 66
       Adventure Operator 399    Advertising Agency/ letting agent/ insurance/ finacial/ transport/individual 9
           Conference 44
           Incentive Travel 5
           Trade Associations 33
    % 49%   28%   9%   4%   10%

      DESIGNED BY DIGITAL AFRICA | POWERED BY Y-IT