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The Tourism Tattler has grown from a 20 page in-house journal distributed to 896 SATSA members only in 2004 (issue 1 of 2004) to between 40 to 60 pages, and a mailing distribution to 12 774 tourism trade stake holders (issue 02 of 2010) consisting of +-2000 “Hard Copy” Magazine postings and +-10 000 E-Zine Digital mailings.


ABC Certified
The distribution figures for the Tourism Tattler are certified by the Audit Bureau of Circulations on a quarterly basis.


Geographical Distribution
The following graph depicts the geographical breakdown:

International distribution includes Alabama, Amsterdam, Argentina, Australia, Belgium, Brazil, Canada, China, Columbia, Denmark, Egypt, England, France, Germany, India, Indonesia, Ireland, Italy, Japan, London, Mauritius, Mexico, Miami, Michigan, Milan, Morocco, Netherlands, Paris, Philippines, Russia, Scotland, Seychelles, Singapore, Spain, Sweden, Switzerland, Thailand, Tokyo, UAE, UK, and USA.
Africa distribution includes Botswana, Ethiopia, Ghana, Kenya, Lesotho, Madagascar, Malawi, Mozambique, Namibia, Nigeria, Rebublic of Dijbouti, Swaziland, Tanzania, Uganda, Zambia and Zimbabwe.


Category Distribution

The mailing for Issue 2 2010 is broken down as follows:

catdistissue022010

Note that while the above graph depicts the tourism trade category breakdown for that issue, these will change dramatically as new database lists are added to the master mailing list prior to the publication of each issue.


The above categories are further broken down as follows:

Tourism Tattler Distribution – Category break-down – Issue 02 of 2010
Accommodation/ Hospitality Qty Adventure Tourism Qty Tour Broker Qty Tourism Services Qty Transport/ Tour Operators Qty
Safari/Game Lodge 1317 Hiking/4x4/Quad/Mountain/Motor Biking 105 Dest Mngmt 27 National Authority 75 Air Line/Air Charter 102
Hotel/Resort/Health Hydro/Spa/Conference 946 Team Building/Archery/ Abseiling/Rock Climbing 18 Travel Agent 48 Provincial Authority 15 Coach/Car/Camper Hire 76
Country/Guest House 1245 Canoeing/River Rafting/Kayaking 32 Tour Broker 162 Local Authority 227 Train/Taxi/Shuttle 90
B & B 476 DeepSea/Trout/Shore/Fly Fishing 40 Prof. Conf. Org. (PCO) 27 Advertising/Media 116 Overland Safari 13
Backpackers/Caravan/Camping/Youth Hostel/Activity Camp 97 Elephant/Camel/Horse Riding 66

Wildlife/ Conservation 259 Boat /Cruise Charter 5
Self Catering 794 Scuba/Shark Diving/Snorkeling/Whale/Dolphin Watching 84

Tourism Mktg/ Trade Assoc 160 Tourist Guide 649
Property Developer/Trust 1144 Scenic Flights/ Helicopter/Microlight 7

Allied Services 1456 Tour Operator 1980
Restaurant/Catering 100 Sailing/Power Boating/Boat trips/Surfing/Watersking 36

Financial/Education 93 Transport Operator 30


Skydiving/Hang gliding/ Parasailing/Paragliding 59

Property/Letting Agent 24



Multiple Activities 574





Volume 6119
1021
264
2425
2945
% 48%
8%
2%
19%
23%